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ref: Austin Kleon

thesis: document, don’t create

  • scenius vs genius:
    • myth of lone genius: society romanticises idea of solitary genius who emerges from cabin with finished masterpiece
    • Kleon argues for “scenius”: ecology of talent = creativity is multiplayer, networked effort
  • process is the product:
    • don’t have to be an expert to share something valuable
    • amateurs are often better teachers than experts cos they remember what it feels like to struggle with basics
  • documenting vs. creating:
    • creating final product = intimidating
    • documenting daily process (photo of messy desk, rough sketch, highlighted quote) = low stakes

from “networking” to “findability”

  • death of the business card:

    • traditional networking relies on forcing yourself into rooms hoping people notice you
    • Kleon argues:
      • if publish interests + process online
      • then right people will find you
  • Vampire Test:

    • Kleon: avoid “vampires”—people / projects that drain energy
    • showing work = natural filter; repels people who demand perfection + attracts people who value curiosity, growth, etc.

in digital gardens

  • scrapbook approach:

    • digital garden =is= perfect vehicle for showing your work
    • portfolio of greatest hits scrapbook of current fascinations
  • teaching what you just learned:

    • don’t need a PhD to write note about concept
    • eg if learned something on Tuesday ➡️ perfectly qualified to explain it to person who didn’t know it on Monday
  • attribution as currency:

    • showing your work = showing whose work influenced you
    • linking heavily to other thinkers (like referencing Kleon here :)) builds scenius web
  • working with the garage door open: exact environment needed to show your work
  • serendipity surface area: mathematical result of being “findable”
  • curse of knowledge: why experts struggle to teach / amateurs often better at explaining things